Investors Growth Hack newsletter · Sample issue #1

The one-hour rule

Speed to lead, the 2025 506(c) letter, and what an LP lead really costs.

Playbook

Respond within the hour

In HBR's study of 1.25 million online leads, companies that responded within an hour were about seven times more likely to qualify the lead than those that waited longer, and over 60 times more likely than those that waited a day. For sponsors, that means a qualifying form followed immediately by a booking calendar, an instant alert to a named IR owner, and an escalation if nobody responds in two hours.

Read: lead routing and speed to lead →

Compliance corner

506(c) verification got simpler for high minimums

Since March 12, 2025, SEC staff have indicated that a minimum investment of at least $200,000 for individuals ($1 million for entities), with written representations and no knowledge of contrary facts, can be reasonable verification under 506(c). If your minimums are already that high, ask counsel whether 506(c) now makes more sense for your next raise.

Read: the 506(c) verification workflow →

Benchmark

Cost per lead is the wrong KPI

Metadata.io's 2025 B2B data put average cost per lead at about $145 on Facebook and $202 on LinkedIn. But LinkedIn's click-to-lead conversion was more than double Facebook's (5.9% vs 2.6%). Judge channels on cost per booked call and per invested LP.

Read: what an accredited investor lead costs →

Tool of the week

LP Pipeline Calculator

Work backward from your raise target to the leads, calls and ad budget you need.

Open the calculator →

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Sources

This article is for educational purposes only and does not constitute legal, tax, securities or investment advice, or an offer to sell or a solicitation of an offer to buy any security. Consult qualified securities counsel about your specific offering.

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