Accredited Investor Leads: How Sponsors Generate, Qualify and Convert Them
Where good LP leads come from, what they cost, how to qualify them, and the compliance lines that decide which tactics you can use.
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How many leads does your next raise need?
Work backward from your raise target to the new investors, booked calls, leads and ad budget required. Adjust every assumption to match your history.
Your raise
Capital you expect from investors you already know.
Funnel assumptions
Share of leads who book an intro call. 5–12% is common for educational offers.
2025 B2B benchmark: ~$145 Facebook, ~$202 LinkedIn (Metadata.io). Consumer real estate leads are cheaper.
You need about
–
new leads to close the gap
–New capital to raise
–New investors
–Calls to book
–Estimated ad budget
–Ad cost per new LP
–Ad cost as % of new capital
Planning estimate only. It assumes paid acquisition supplies all new leads; referrals and content will lower the real number.
How to use it
Four steps
- Set your target raise and how much you expect from existing LPs.
- Enter an average check size for new investors.
- Adjust funnel rates to your history. If you have none, the defaults are conservative starting points.
- Use the ad budget as a planning range, then test channels with the Ad Budget Calculator.
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2025–2026 benchmarks for Meta and LinkedIn, and the metrics that matter more than cost per lead.
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