Meta vs LinkedIn Ads for Reaching Accredited Investors
2025 cost benchmarks, where each channel fits in an LP funnel, and how to test both without wasting budget.
Read →Short answer
Expect roughly $145 per lead on Facebook and $202 on LinkedIn for B2B-style campaigns, based on Metadata.io's 2025 data, and far less for consumer real estate leads ($16.61 on Facebook in WordStream's 2025 benchmarks), which are not the same as accredited investor leads. Because qualification and conversion rates differ by channel, compare cost per booked call and ad cost per invested LP instead of cost per lead.
Key takeaways
- Facebook B2B CPL ~$145; LinkedIn ~$202 (Metadata.io, 2025).
- LinkedIn CPC ~4.8x Facebook ($9.39 vs $1.95).
- Consumer real estate Facebook leads averaged $16.61, a different audience.
- Use cost per booked call and per invested LP as the real KPIs.
The benchmarks
Cost per lead benchmarks
US dollars
| Metric | ||
|---|---|---|
| CPC | $9.39 | $1.95 |
| CTR | 0.67% | 0.79% |
| Click-to-lead conversion | 5.9% | 2.6% |
| Cost per lead | $202 | $145 |
Source: Metadata.io, 2025 B2B campaigns.
The KPIs that matter
| KPI | Formula | Why |
|---|---|---|
| Cost per booked call | Ad spend ÷ calls booked | Captures lead quality |
| Show rate | Calls held ÷ booked | Shows nurture quality |
| Ad cost per invested LP | Ad spend ÷ new investors | The real acquisition cost |
| Capital per ad dollar | New commitments ÷ ad spend | Compare against your fee economics |
How to lower cost per booked call
- Better offers: lead magnets that answer a persona's real question.
- Faster response to qualified leads.
- Retargeting site visitors and webinar registrants.
- Persona-specific creative instead of generic "passive income" ads.
Run your numbers
Open the calculator →Compare channels on cost per invested LP.
Frequently asked questions
There is no single standard. B2B benchmarks put averages near $145 (Facebook) and $202 (LinkedIn); evaluate against cost per booked call and per invested LP for your own funnel.
Sometimes. LinkedIn's higher click-to-lead conversion and professional targeting can produce a lower cost per invested LP despite a higher cost per lead.
Free weekly newsletter for sponsors
The Investors Growth Hack newsletter
One email a week for sponsors and operators who need accredited investors: playbooks, compliance notes, benchmarks and a tool of the week.
Sources
This article is for educational purposes only and does not constitute legal, tax, securities or investment advice, or an offer to sell or a solicitation of an offer to buy any security. Consult qualified securities counsel about your specific offering.
