Free calculator for sponsors

What does a new LP really cost?

Compare Meta and LinkedIn on cost per booked call and cost per invested LP, not just cost per lead. Defaults use 2025 benchmark CPLs.

Budget

Meta

Metadata.io 2025 B2B average: $145.

LinkedIn

Metadata.io 2025 B2B average: $202.
Each month, about
–
new investors, influencing – in commitments
Per monthMetaLinkedIn

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How to use it

Four steps

  1. Enter a monthly budget and how you split it between Meta and LinkedIn.
  2. Set cost per lead for each channel (defaults are 2025 B2B benchmarks).
  3. Enter your conversion rates from lead to booked call and call to investor.
  4. Shift budget toward the channel with the lower cost per invested LP.
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